Seventh Generation EasyDose Laundry Detergent for Adults, Fresh Lavender, 23 oz

Life can often feel chaotic, but dealing with laundry doesn’t have to be. With Seventh Generation’s innovative EasyDose Ultra Concentrated Liquid Laundry Detergent, achieving the perfect amount of detergent is effortless. Simply flip the bottle, apply a firm squeeze, and that’s it—one squeeze is all you need!

Our 23oz bottle may be compact, but it delivers the same 66-load capacity you’re accustomed to, while being remarkably efficient. It utilizes 60% less plastic, 50% less water, and is 75% lighter than our previous 100oz bottle. This means not only is it easier to store, but it also contributes to a healthier planet.

The detergent is infused with a refreshing lavender scent derived from 100% essential oils and botanical ingredients. Plus, its advanced-enzyme formula tackles even the toughest stains, making it the perfect choice for your busy household. The EasyDose Ultra Concentrated Laundry Detergent is designed for convenience—easy to use, easy to store, and easy to adore. It's set to revolutionize your approach to laundry.

For an even more delightful laundry experience, consider pairing it with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener, both of which are also available in the Fresh Lavender fragrance.

At Seventh Generation, we strive to operate differently. We view our products as healthy solutions not only for your home but also for the community and environment beyond your doors. Our commitment to reducing our environmental footprint while enhancing performance and safety remains steadfast, as does our dedication to fostering a sustainable supply chain. We believe it is our duty to pave the way for a more conscientious approach to business, collaborating with stakeholders to create a brighter future for the planet.

As a proud Certified B Corporation, Seventh Generation is committed to being better for workers, better for communities, and better for the environment. By choosing our laundry soap and fabric softener sheets, you are aligning yourself with a movement aimed at safeguarding the well-being of the next seven generations.

Our EasyDose Auto-Dosing Technology ensures that you measure just the right amount of detergent every time. When you flip the bottle and give it a firm squeeze, you're provided with an ideal dose—making laundry day simpler and more efficient.

Our ultra-concentrated liquid laundry detergent offers a significant cleaning power while also being environmentally friendly. Enjoy the satisfaction of doing your laundry with a product that is easy to handle, effective, and made with integrity. With 60% less plastic and 50% less water needed compared to traditional options, and having 0% dyes, synthetic fragrances, or artificial brighteners, you can feel good about your choice.

Immerse yourself in the soothing aroma of lavender while knowing you're using a product designed to achieve a big clean in a small dose. Discover the differences that Seventh Generation can make in your laundry routine today!

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